Bud Film Bud Light: Rescue Dog by mcgarrybowen New York

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Bud Light: Rescue Dog

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Industry Beers and Ciders
Media Film
Market United States
Agency mcgarrybowen New York
Chief Creative Officer Ned Crowley
Creative Director Dave Reger, Michael Straznickas
Art Director Michael Straznickas
Copywriter Dave Reger
Production Smuggler
Director Renny Maslow
Released February 2012


Super Bowl 2012
Television - Entry

Credits & Description

Category: Alcoholic Drinks
Product/Service: BUD LIGHT
Agency: mcgarrybowen
Production Company: SMUGGLER, Hollywood, USA
Chief Creative Officer: Ned Crowley
Creative Director: Dave Reger/Michael Straznickas
Copywriter: Dave Reger
Art Director: Michael Straznickas
Agency Producer: Eric Faber
Account Supervisor: Rick Thornhill/Chris Tussing
Producer: Eric Faber
Director: Renny Maslow/Smuggler
Editor: Glorily Velez
Sound Design/Arrangement: Katy Mindeman/Particle
Animation: Carbon Vfx
Music: Kosha Dillz/Cellular Phone
Account Manager: Kristin Detroy/Tina Rosin
Planner: Marc Wilson
Cinematographer: Oliver Wood
EditingCompany: Whitehouse
Account Manager: Kristin Detroy/Tina Rosin
Planner: Marc Wilson
Cinematographer: Oliver Wood
Editing Company: Whitehouse
Other Credits: Engineer: Robert Marshall/Another Country/Music Producer: Morgan Thoryk

English Description
Meet Weego, the scruffy yet lovable Bud Light rescue mutt. Once called, (“Heeeere Weego!”) he shows off his unique talent for fetching Bud Light. Be it a bottle, a six-pack or an entire keg for a crowd, Weego knows how to keep the party going. The spot also features a call-to-action for consumers to help other rescue dogs like Weego. For every “like” Weego gets on Facebook, Bud Light donates a dollar—up to a quarter of a million-- to Tony LaRussa’s Animal Rescue Foundation. Debuting this spot on the largest advertising stage in the world, the Super Bowl, was a great opportunity to grab huge exposure. And even more importantly, reach our donation goal quickly. Historically an animal-heavy event, we saw the Super Bowl as an opportunity to integrate Weego in a more meaningful way through raising money and awareness for rescue animals everywhere.