Bud Film ROUGH CHOICE by DDB Chicago

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ROUGH CHOICE

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Industry Beers and Ciders
Media Film
Market United States
Agency DDB Chicago
Production Reactor Films
Released January 1999

Awards

Addy Awards 2000
Tv Consumer Products, Alcoholic Beverage ADDY
Tv Consumer Products Campaign ADDY

Credits & Description

Description / Synopsis

Two guys are at the convenience store buying beer, toilet paper, chips, canned food etc. Their credit card does not work, and they do not have enough money for the purchase. They have to make a rough choice... Bud Light beer or toilet paper. They choose the beer and ask for a paper bag.
Title "Rough Choice"
Agency Downtown Partners
City Chicago
Production Company: Reactor Films
Advertiser Anheuser-Busch Companies, Inc.
Brand Name Bud Light
Product Name Beer
Business Sector Beers, Ciders, Lagers
Date of First Publication 1999
Market United States
Country of Production United States
Language English
Type Television
Creative Director John Immesoete
Art Director John Hayes
Copywriter Barry Burdiak, Patrick Knoll
Director Steve Chase
Agency Producer Bryan Sweeney