Budget Film Aromatherapy by Cliff Freeman And Partners

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Industry Car & Utility Rentals
Media Film
Market United States
Agency Cliff Freeman And Partners
Creative Director Eric Silver
Art Director Jason Gaboriau
Copywriter Steve Doppelt, Eric Silver
Production Propaganda Films
Director Dante Ariola
Released February 1970


Cannes Lions 2000
Film - Gold

Credits & Description

Title: "Aromatherapy"
Agency: Cliff Freeman & Partners
City: New York
Production Company: Propaganda Films
Advertiser: Budget Rent A Car System, Inc.
Brand Name: Budget
Product Name: Car Rental
Business Sector: Car & Utility Rentals
Market: United States
Country of Production: United States
Language: English
Type: Television
Length: 30 seconds
Tagline: Luxury starts at $49.
Creative Director: Eric Silver
Art Director: Jason Gaboriau
Copywriter: Steve Doppelt, Eric Silver
Director: Dante Ariola
Account Executive: Paul Schmidt
Agency Producer: Nick Felder
Editing Company: MacKenzie Culter
The Budget marketing team considers putting aromatherapy candles in their cars. Cut to a group of businessmen veering into oncoming traffic because they're sound-asleep - including the driver... The marketing team rejects the aromatherapy idea.