Budget Film Propulsion by Cliff Freeman And Partners

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Industry Car & Utility Rentals
Media Film
Market United States
Agency Cliff Freeman And Partners
Creative Director Eric Silver
Art Director Jason Gaboriau
Copywriter Steve Doppelt, Eric Silver
Production Propaganda Films
Director Dante Ariola
Released February 1970


Cannes Lions 2000
Film - Gold

Credits & Description

Title: "Propulsion"
Agency: Cliff Freeman & Partners
City: New York
Production Company: Propaganda Films
Advertiser: Budget Rent A Car System, Inc.
Brand Name: Budget
Product Name: Car Rental
Business Sector: Car & Utility Rentals
Market: United States
Country of Production: United States
Language: English
Type: Television
Tagline: Fastbreak. Our fastest way to rent a car.
Creative Director: Eric Silver
Art Director: Jason Gaboriau
Copywriter: Steve Doppelt, Eric Silver
Director: Dante Ariola
Agency Producer: Nick Felder
The Budget Marketing team considers giving customers jet packs to get them to their cars faster. Cut to a customer with a jet pack flying into electric cables... The marketing team rejects the jet pack idea.