Budweiser Film Brett - Idaho by PB&

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Brett - Idaho

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Industry Beers and Ciders
Media Film
Market United States
Agency PB&
Production All is Well
Director Tony Fulgham
Released July 2018

Credits & Description

Principal: Britt Fero
Head of Content: Pete Anderson
Strategist: Ben Salaman
Designer: Wa Vong
Production Company: All is Well
Director: Tony Fulgham
Published: July 2018
With 4th of July just around the corner, it’s a perfect time to explore American food culture with the iconic American beer. This summer, Budweiser is “Dishing Up America” in the Northwest, a driving force in the US’s food scene – from Portland, Oregon being at the forefront of the food truck revolution to Seattle ranking #5 on Zagat’s Most Exciting Food Cities – the top left corner of America is a burgeoning foodie destination.
Budweiser teamed up with filmmaker Tony Fulgham on a road trip to explore the flavors of Montana, Idaho, Washington and Oregon to show how those areas are “Dishing Up America.” The four-part docu-series, created in partnership with Seattle-based agency PB&, profiles the values and American stories that fuel the great food of the Northwest. Each film unpacks the unique flavors that define those states, areas and region at large, while sharing the personal stories that inspire each while integrating the beauty of a beer pairing like Budweiser.
In Idaho, follow a group of risk-taking Smokejumpers who love to hunt elk when they’re off the clock. Most of them pack their own hunted meals and share them with the group when they eat together. Forget “farm-to-table,” this will be a chance to go from “woods-to-table”.