Budweiser Film B:DARK, 1 by Kaspen/Jung von Matt Prague

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Industry Beers and Ciders
Media Film
Market Czech Republic
Agency Kaspen/Jung von Matt Prague
Executive Creative Director Lester Tullett
Copywriter Milos Koci
Production Savage
Director Steve Wolfberg
Released February 2014


Intercontinental Advertising Cup, 2014
Best of Products and Services Best of Beverage Cup Winner

Credits & Description

Campaign name: Budweiser Budvar B:DARK
Year/ID: 2014 / A_02_001_G14
Group: A. Film (television, cinema & online)
Subgroup: 02. Drinks
Award: Golden Drum
Product and services: Alcoholic drink
Registrant: Kaspen/Jung von Matt
Brand name: Budweiser Budvar
Advertising agency, city: Kaspen/Jung von Matt, Prague
Executive Creative Director: Lester Tullett
Copywriter: Milos Koci
Production Company: Savage
Music: Michal Pelant
Director: Wolfberg
Creative idea explanation:
Like in other countries, most Czech beer commercials always depict beer drinking men as happy. Happy at parties, at pubs, at grills and during a game since their team always wins. Happy, happy, happy. But men’s reality isn’t always happy. If so why would there be a common Czech expression “going for a dark one”. Translation: “going to the pub for a bitch and a moan”. Budweiser Budvar brewery decided that at least one beer should stand up for that normal guy in a bad mood. And luckily they had a beer on the bill. Budweiser Budvar B:Dark.