Budweiser Film Flash Fans by Anomaly Toronto

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Industry Beers and Ciders
Media Film
Market Canada
Agency Anomaly Toronto
Production Smuggler
Director Jamie Rafn
Executive Creative Director Mike Byrne
Creative Director Derek Barnes-Acd's, Paul Renner
Art Director Grant Mason
Copywriter Jessica Ghersi
Producer Chris Boddy, Production Co Producer - Ray Leakey
Account Supervisor Derek Mccarty
Editor Robert Ryang
Production Soft Citizen
Released February 2012


One Show 2012
One Show Consumer Television / Over 60 second - Single Merit

Credits & Description

Category: Alcoholic Drinks
Production Company: SMUGGLER, Hollywood, Toronto, USA, CANADA
Production Company: SOFT CITIZEN, Hollywood, Toronto, USA, CANADA
Executive Creative Director: Mike Byrne
Creative Director: Paul Renner/Derek Barnes
Copywriter: Jessica Ghersi
Art Director: Grant Mason
Agency Producer: Mathew Mattingly
Account Supervisor: Derek Mccarty
Producer: Ray Leakey/Chris Boddy
Director: Jamie Rafn
Editor: Robert Ryang
Sound Design/Arrangement: Bill Chesley
Music: We Were Promised Jetpacks “keeping Warm”
Account Manager: Annemarie Cullen
Director Of Photography: Martin Hill
EditingCompany: Ps 260
Account Manager: Annemarie Cullen
Director Of Photography: Martin Hill
Editing Company: Ps 260

English Description
Budweiser wanted to show Canada that they get hockey. And nobody loves hockey more than beer league players. They’re showing up at midnight just to get an hour on the ice. And every night, they’re out there as if they were playing for the Cup.We wanted to give these guys the chance to live their dream. So we researched and found two beer league teams outside of Toronto. We told them we were shooting a documentary (to account for the cameras) and then turned their ordinarily mundane game into a full-blown NHL experience. With over 600 screaming fans, mascots and a whole lot of confetti, we gave these well-deserving guys an experience they will never forget.