Budweiser: Goal in the dark by Africa Rio De Janeiro for Budweiser

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Budweiser: Goal in the dark

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Industry Beers and Ciders
Media Film
Market Brazil
Agency Africa Rio De Janeiro
Production Rebolucion
Director Alejandro Rey
Art Director Tiago Salgueiro
Copywriter Felipe Autran
Released May 2012

Credits & Description

Media: Ambient
Geo: Argentina
Category: Alcoholic Drinks
Agency: Ogilvy
Brand: Budweiser
Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor.

Idea: We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.

Advertising Agency: Ogilvy Action, Argentina
General Creative Director: Silvio Panizza
Creative Directors: Alejandro Garone, Rodrigo Isaia
Copywriter: Felipe Autran
Art Director: Tiago Salgueiro
General Manager: Marco Chiossone
Managing Director: Karina Aiello
Account Director: Georgina Roccatagliata
Account Executives: Jazmín Salas, Mijal Sus
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Martín Cecchi, Pedro Dufou
Production House: Muu cine
Table Developers: FX Studios
Director: Alejandro Rey
Executive Producer: Guido Rotemberg
General Production: María Rosa Godoy, Juan Maidana
Director of Photography: Federico Cantini
Edition: Lucas Bottaro
Post Production: Jaqueline Eckerdt, Mechi Serrano
Music Designer: Rifle
Responsible for the client: Pablo Beltrán, Marcos Ottone