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Industry Beers and Ciders
Media Television & Cinema
Market United States
Agency DDB Chicago
Released July 2001

Awards

IPA Effectiveness Awards 2002
The Winners Effectiveness Agency of the Year >£100m Winner
The Winners - Silver

Credits & Description

Frogs, Lizards, Whassup? Marketing share that’s what.
This case shows how Budweiser that had slipped into decline in mid 1998 had turned a brand’s fortunes around and rejuvenated brand awareness. The case demonstrates how advertising was the lynchpin of Budweiser’s recovery programme. Frogs, Frogs and Lizards, and Whassup?
Title "Whassup"
Agency DDB UK
City London
Portfolio Also see this ad in the agency portfolio
Production Company: C&C-Storm Films
Advertiser Anheuser-Busch Companies, Inc.
Brand Name Budweiser
Business Sector Beers, Ciders, Lagers
Market United Kingdom
Country of Production United Kingdom
Language English
Type Television
Art Director Chuck Taylor, Justin Reardon
Group Creative Director Don Pogany
Copywriter Vinny Warren
Director Charles Stone
Advertising Manager Randall Blackford

The TV Commercial titled Whassup! was done by DDB Chicago advertising agency for Budweiser in United States. It was released in Jul 2001.