Bufdir Film The Lunchbox by Kitchen Leo Burnett Oslo

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The Lunchbox

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Industry Public awareness
Media Film
Market Norway
Agency Kitchen Leo Burnett Oslo
Art Director Ole Henrik Stubberud
Copywriter Bendik Romstad
Producer Halvor Lid
Production Einar Film
Director Jens Lien
Released June 2017

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Bufdir
Agency: Kitchen
Geo: Norway
Advertising Agency: Kitchen Leo Burnett, Norway
Copywriter: Bendik Romstad
Art Director: Ole Henrik Stubberud
Account Manager: Heidi Evans
Planner: Tom Andersson
Account Director: Hans Moe
Production: Einar Film
Director: Jens Lien
Producer: Halvor Lid
Published: June 2017
Synopsis:
Norwegian film about the importance of caring for each other reaches over 100 million people in just a few days.
In just a few days, a heart-warming video aimed at recruiting more Norwegian foster homes has been seen by over 100 million people, spreading far and wide beyond the target audience of the 5,3 million people living in Norway. At the time of writing, it increases by 1 million views per hour.
The video has been shared by viral sites such as 9GAG (link to the post here) and Everything about Silence.
The Norwegian Directorate for Children, Youth and Family Affairs’ (Bufdir) information video on Facebook is aimed at recruiting more Norwegian foster homes by showing that solutions are often closer than you think. There is a need for more foster homes in Norway, and the video aims to show that the best solution often can be found in the child’s neighbourhood and relations.
The video, named “Lunchbox”, is made by the Norwegian advertising agency Kitchen Leo Burnett and is produced by Einar Film with director Jens Lien.
- It’s fun to see that a small video from a small country can spread so fast all over the world. It shows how creativity is beyond borders, and that in a world where fear is increased by each day, we all have a need to believe that humanity is still good. I think this video going viral shows how important the matter of foster homes is, and how natural it is for people to help each other in such a situation, says Bendik Romstad, Copywriter Kitchen Leo Burnett.
- In a channel where as few as 10 % of the viewers watch a video with sound, it was important for us to make the story direct and warm, without relaying on dialogue or complicated messages. The global spread of the video is proof that good stories, told in a visual appealing way, still manages to create engagement and reactions in people, Romstad closes.