Buick: Quiet World by Leo Burnett Detroit, Tool Of North America for Buick

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Buick: Quiet World

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Industry Cars
Media Film
Market United States
Agency Leo Burnett Detroit
Director Erich Joiner
Executive Creative Director Cd Steve Chavez
Creative Director Tim Thomas, Steve Glinski
Producer Kelly Christensen
Account Supervisor Brian Mccallum
Editor Jon Hopp @ Jigsaw Editorial
Agency Tool Of North America
Released March 2012

Credits & Description

Advertiser: GENERAL MOTORS CORPORATION
Agency: LEO BURNETT DETROIT
Category: Cars
Music: Asche
Account Supervisor: Brian Mccallum
Editor: Jon Hopp
Music: Spencer
Executive Creative Director: Steve Chavez
Art Director: Steve Glinski
Creative Director: Steve Glinski
Editing Company: Whitehouse
Director: Erich Joiner
Producer: Kelly Christensen
Sound Design/Arrangement: Lime Studios
Agency Producer: Mark Nicholas
Copywriter: Tim Thomas
Creative Director: Tim Thomas

Brief Explanation
We wanted to make a lot of noise about how unexpectedly quiet the new Verano is. To do this, we created a nationally televised film depicting various people trying to be as silent and discreet as possible, while performing some of the loudest activities on the planet. By creating this jarring visual juxtaposition, we were able to give viewers a small taste of what it’s like inside the all-new Verano.