Bundaberg Film CRYSTAL by Public Mojo

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CRYSTAL

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Industry Alcoholic drinks & Tobacco, Rum
Media Film
Market Australia
Agency Public Mojo
Production Cutting Edge
Creative Andy Ward, Lee Griffin
Released November 2012

Credits & Description

Category: Drinks, alcoholic
Brand: Bundaberg Distilling Co
Agency: Publciis Mojo
Country: Australia
Bundaberg Sparkling Selection has unveiled a TV campaign created by Public Mojo that aims to promote the new beverage range. The spot features a CGI world made entirely of crystal.


The Cutting Edge VFX team embarked on weeks of intensive R&D to create the look they were after. The VFX team then designed and created the entirely CG crystal world, taking colour palette inspiration from the Bundaberg Sparkling Selection drink flavours.


The stylised look was achieved by replicating reflection and refraction physics of real crystals. The design of the characters and environment was approached on a shot by shot basis, as the scale of the facets was determined by their distance from the virtual camera.
Zenon Kohler, VFX Director, said: âSince no ârealâ product was featured in this animation, one of the biggest creative challenges was to create a CG version of the drink that poured like real liquid but looked like crystal. Our resident RealFlow expert Phil Jackson stepped up to the challenge and produced a brilliant resultâ.
Category: Drinks, alcoholic
Client: Bundaberg Distilling Co
Agency: Publciis Mojo
Production: Cutting Edge
Country: Australia
Creative: Andy Ward & Lee Griffin
VFX Director: Zenon Kohler
Animation Director Ian Anderson
VFX Supervisor: Jeff Gaunt
Post Producer: Samara Jones
VFX Producer: Flavia Dias Riley
3D Modelling - Jake Hempson, Richard Deavin, Matt Hanger, Rob Conn
3D Rigging - Jake Hempson
3D Animation - Rob Conn, Jake Hempson
Lighting / Fluid Simulation / 3D lead: Phil Jackson
Additional Fluid Simulation: Rangi Sutton
Flame composite: Ant Haberl
Sound Engineer & Composer: Mike LangeAdditional Fluid Simulation: Rangi Sutton
Flame compositor: Ant Haberl
Sound Engineer & Composer: Mike Lange