Bundaberg Film Bundaberg Red: The Catfish by Leo Burnett Sydney

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Bundaberg Red: The Catfish

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Industry Rum
Media Film
Market Australia
Agency Leo Burnett Sydney
Creative Director Andy Dilallo
Art Director Matt Swinburne
Copywriter Mike Felix
Typographer Designer Jason Young
Production Psyop
Production Revolver
Released August 2012


Clio Awards, 2013
Film Technique Animation Bronze

Credits & Description

A catfish has roughly 18x more taste buds than you do. Yet you're the one sipping red gum filtered Bundaberg Red whilst leisurely trawling the internet for entertainment. Bundaberg Red - A rum as smooth as life is rough.
Media: TV
Geo: Australia
Category: Alcoholic Drinks
Agency: Leo Burnett
Brand: Bundaberg
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Andy DiLallo
Art Director: Matt Swinburne
Copywriter: Mike Felix
Typographer: Jason Young
Published: July 2012
Production Company REVOLVER Sydney, AUSTRALIA
2nd Production Company PSYOP Los Angeles, USA
Andy Dilallo Chief Creative Officer
Andy Dilallo Executive Creative Director
Tim Green Creative Director
Mike Felix Copywriter
Matt Swinburne Art Director
Margot Fitzpatrick Agency Producer
Peter Bosilkovski Account Supervisor
Matt Bruhn Advertiser's Supervisor
Michael Ritchie/Caroline Barry/Michael Schienker/Kim Wildenburg/Neysa Horsburgh Producer
Todd Mueller/Kylie Matulick/David Chontos/Dan Vislocky Director
Nathan Pickles/Brett Nicolette Editor
Song Zu Sound Design/Arrangement
Psyop Post Production
Ramesh Sathiah/Haydn Walker Music
Sam Mcgown Account Manager
Todd Mueller/Kylie Matulick Production Designer
Mandy/Psyop EditingCompany
Sam Mcgown Account Manager
Todd Mueller/Kylie Matulick Production Designer
Mandy/Psyop Editing Company
Brief Explanation
Diageo's brand Bundaberg has launched a new TV spot for its Bundaberg Red featuring the tag-line 'as smooth as life is rough'.