Burgen Film Formulated for your World by BMF Australia

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Formulated for your World

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Industry Bread
Media Film
Market Australia
Agency BMF Australia
Creative Director Justin Ruben
Production Revolver
Director Leo Woodhead
Art Director Alex Booker
Producer Serena Paull, Esta Lau
Released September 2013

Credits & Description

George Weston Foods, along with creative agency BMF have created a new campaign for Bürgen bread, to show how their unique formulations can help everyday people in real life situations.
With its combination of wholesome ingredients and nutrients with proven health benefits, Bürgen breads are “formulated for your world”. The campaign tells the stories of everyday Australians in everyday situations who turn to Bürgen bread to get them through those sticky moments. Be it surviving an hour with that competing parent you just can’t avoid or making it through an awkward elevator ride for two - Bürgen bread is there for you.
“We challenged BMF to develop an idea which combines the truly unique product benefits of Bürgen whilst delivering on a creative solution that captivates our core target”– Graeme Cutler, Marketing Director, GWF.
Whether it's surviving an hour with that competitive parent or making it through an awkward elevator ride for two -- Bürgen Bread is there for you. Your body works better with Bürgen.
Managing Partner Stephen McArdle
Creative Director: Justin Ruben
Art Director: Alex Booker
Copy Writer: Phil Sicklinger
Account Management: Kura Tyerman, Jason Carnew, Enda Kelly, Sid De
Producer: Esta Lau
Strategy: Simon McCrudden, Simon Murray
Production Company: Revolver
Director: Leo Woodhead
Producer: Serena Paull
DOP: Ari Wegner
Editor & Post Drew Thompson, Method Studios
Media Planning and Buying: Carat
Client: George Weston Foods
Product: Burgen Wholegrains & Oats