CHICKEN VS CROTCH HITTING GIRLFRIEND by Publicis Singapore for Burger King

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CHICKEN VS CROTCH HITTING GIRLFRIEND

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Industry Fast food
Media Film
Market Singapore
Agency Publicis Singapore
Director Joey Chan
Executive Creative Director Ajay Thrivikraman
Creative Director Alex Lim, Calvin Soh
Art Director Neo Shiyi, Karl Ng, Edwin Poh
Copywriter Jet Aw
Producer Jill Soong
Account Supervisor Jeffrey Cheong
Editor Jessie Dimapilis
Production Reel Loco Productions
Released January 2011

Credits & Description

Category: Internet Film
Advertiser: BURGER KING
Product/Service: CHICKEN RANGE
Agency: PUBLICIS SINGAPORE
Production Company: REEL LOCO PRODUCTIONS, Outram, Central, SINGAPORE
Date of First Appearance: Jan 10 2011
Chief Creative Officer: Calvin Soh
Executive Creative Director: Ajay Thrivikraman
Creative Director: Calvin Soh/Alex Lim
Copywriter: Jet Aw
Art Director: Karl Ng/Neo Shiyi/Edwin Poh
Agency Producer: Annie Ang
Account Supervisor: Jeffrey Cheong
Advertiser's Supervisor: Philip Ho
Producer: Jill Soong
Director: Joey Chan
Editor: Jessie Dimapilis
Sound Design/Arrangement: Amx Audiophiles
Post Production: Loco Motion Pte Ltd
Cameraman: Dave Chan
Account Manager: Camille Burdin
Planner: Ang Qianling
Editing Company: Loco Motion Pte Ltd
Other Credits: Lee Yee Tien/Ken Goh

English Description
BK CHICKEN SAVES MAN’S FAMILY JEWELS

In order to create awareness and drive trial for Burger King Singapore’s range of 8 chicken products, we hijacked the most popular consumer conversation in Singapore and turned them into earned media for the brand. Usually, consumers spoof brand content. For the first time ever, a brand has spoofed a consumer video.

The talk of the town on citizen journalism site STOMP showed a docile Singaporean man getting hitting in the crotch repeatedly by a woman wielding a stiletto heel. Burger King then subverted this conversation by unleashing the Chicken that never chickens out to empower the man.

Never Chicken out. Not when you believe in yourself, and especially not when you have 8 chicken varieties to choose from.