Burger King Film Grill The Worst, 1 by Etcetera Amsterdam

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Grill The Worst, 1

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Industry Fast food
Media Film
Market Netherlands
Agency Etcetera Amsterdam
Creative Director Raymond Van Schaik, Tolga Buyukdoganay, Wouter Voges, Ben Imhoff
Art Director Klaas Wijnberg
Production Vigics
Director Dwight Groot
Released January 2018

Credits & Description

Category: Food
Media: Film
Brand: Burger King
Agency: Etcetera
Geo: Netherlands
Client: Burger King
Marketing team: Andrea D'Aloia, Madhav Kapur, Ana Mendes
Agency: Etcetera
Creative directors: Tolga Büyükdoganay, Raymond van Schaik, Ben Imhoff, Wouter Voges
Strategy: Frank Huiberts, Margot Bouwman
Social strategy: Michael Nap
Design: Lynnet Wams, Michiel Koorstra
Account: Martin Stiemer
Agency Producer: Marc Elbers, Remko Esser, Anne Verdaasdonk
Production Company: Vigics
Director: Dwight Groot
Producer: Sophie Victorine
Production Manager: Lisanne van Steen
DOP: Jorne Tielemans
Focus Puller: Eli van Cleef
Gaffer: Berend Holtkamp
Art Director: Klaas Wijnberg
Set dresser: Marten Hoekstra
Fire-expert: Arjan van Drunen
Photography: Kaj van Geel
Edit: Vigics
Grading: Rik Mahieu @ Baseline
Sound Design: Sjoerd Kats
Composition: Daan Jansen
PR: Jessica Hartley, Patricia Bruens
Published: January 2018
Cannes Lions’ Marketer of the Year 2017, BURGER KING®, has worked with Amsterdam creative agency Etcetera to launch a new campaign for their latest product release in the Netherlands in 2018: Grilled Dogs. Those unacquainted with the Dutch language might miss the twist: the Dutch word for hot-dogs is ‘worst’.
And as BURGER KING® is known for flame-grilling since 1954, the campaign idea is #GRILLTHEWORST.
Psychological research shows that people everywhere have a clear need to start the new year afresh, and to do that they need to make space by getting rid of the stuff they don’t like - and don’t need. BURGER KING® takes this one step further by inviting people to make space for new experiences by grilling ‘the WORST’. Yes, correct: setting ‘the WORST’ things alight and flame-grilling them…