Burns and Smiles Film See Different by TBWA Paris

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See Different

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Industry Public awareness, Charities, Foundations, Volunteers
Media Film
Market France
Agency TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Lena Monceau, Julia Deshayes
Production ELSE Paris
Director Nicolas Galoux
Released May 2018

Credits & Description

Alternative title: Let's help burns victims come out of the shadows
Brand : Burns and Smiles
Announcer Supervisor : Laurent Gaudens
Agency Supervisor: Luc Bourgery, Natacha Chevallier
Executive Creative Directors : Benjamin Marchal and Faustin Claverie
Conception / Artistic Direction: Léna Monceau and Julia Deshayes
Film Director : Nicolas Galoux
Director of Photography : Fabien Peborde
Casting Director : Sonia Cascino
Production : TBWA\ELSE
CEO : Maxime Boiron
Producer : Jennifer Bauche
Production Coordinators: Teva François & Léa Gosselin
Post-production Company: TBWA\ELSE
Post-production: Anne-Claire Girard
Retoucher : Grégory Lefevre
Color-grading : Arthur Paux
Technical Manager: Benjamin Piton
Graphics: Bastien Malmanche
SFX make-up : Jean-Christophe Spadaccini, Katy Jones, Laetitia Quillery
Styling : Nadia Chmilewsky
Sound Production : TBWA\ELSE
Head of Sound and Music : Olivier Lefebvre
Sound Director : Fanny Mithois
Audio Engineer : Max Labarthe
Music Rights : Barthélémy Ponsot
Music : Pierre Lefeuvre (SAYCET)
Published: May 2018
Every year in France, 400 000 people get burnt, 10 000 of whom are considered as victims of severe burns. Once done with the (often long and painful) course of treatment, the first reflex of such patients is to retrieve from society, all the more if their scars are exposed for all to see. They isolate in order to avoid being seen, but also because there are no structures to assist them in resuming an – almost - normal life. The Burns and Smiles Association, founded by Laurent Gaudens, himself severely burnt at the age of 4, aims at helping burn victims recreate social connections, thanks to:
- the action of a powerful mutual help community
- the organization of events that will boost the healing process, in group setting and with the assistance of professionals in the fields of health, personal development and cosmetic procedures.
- the availability of an “emergency support fund”.

This is the second cooperation between Burns and Smiles and TBWA\Paris, a little over a year after the “Halloween” film, which told the story of a fire victim we followed along a very particular evening.
To raise the awareness of the public and help burn victims come out of the shadows, TBWA\Paris and TBWA\ELSE are showing us, for a second time in as many years, a strongly telling moment in the life of a burn victim.
Directed by Nicolas Galoux, the film shows how much the look of others and the acceptation of themselves are two key elements to put an end to the isolation of burn victims.