Busch Film Bear by Deutsch New York

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Industry Beers and Ciders
Media Film
Market United States
Agency Deutsch New York
Chief Creative Officer Dan Kelleher, Joel Simon
Associate Creative Director Carla Butwin, Paul Eliker
Executive Creative Director Jeff Vinick
Creative Director Marques Gartrell, Heather English, Jeff Vinick
Production @radical.media
Director Steve Miller
Released February 2018

Credits & Description

Advertised brand: Busch Beer
Alternative title: The Busch Guy and his friends return to the great outdoors in 2018 campaign
Media: Film
Advertising Agency: Deutsch, New York City, USA
Creative Director: Jeff Vinick
Deutsch Office: New York
Chief Creative Officer: Dan Kelleher
Executive Creative Director: Jeff Vinick
Creative Director: Heather English
Creative Director: Marques Gartrell
Associate Creative Director: Paul Eliker
Associate Creative Director: Carla Butwin
Director of Integrated Production: Joe Calabrese
Executive Producer: Crissy Cicco
Director of Integrated Business Affairs: Maria Taris
Group Director, Integrated Business Affairs: Stacy Schwartz
Sr. Business Affairs Manager: Dawn Doumeng
Sr. Strategist: Sidney Henne
Head of Digital Strategy + Invention: Rachel Mercer
Project Manager: Ashley Heisner
Account Director: Andrew Arnot
Account Supervisor: Madalyn McLane
Asst. Account Executive: Miles Marden
Client, Client Contact:
NA Marketing: Marcel Marcondes
Value and Beyond Beer Brands: Chelsea Phillips
Director, US Value Brands: Daniel Blake
Brand Manager and Digital Brand Manager: Conor Mason

Production Company: Radical Media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Laura Heflin
Editorial Company: Mackcut
Editor: Ian Mackenzie
Asst. Editor: Mike Leuis
Executive Producer: Gina Pagano
Telecine: Company 3
Sr. Colorist: Tim Masick
VFX Company: The Mill, NY
EP: Chris Kiser
Senior Producer: Colin Blaney
Production Coordinator: Mia Lalanne
VFX Supervisor: Jade Kim
Lead Compositor: Keith Sullivan
Compositors: Sung Eun Moon, Kevan Lee, Sohee Sohn
Original Music: JSM
CCO: Joel Simon
Exec Producer: Jeff Fiorello
Arrangers: Joel Simon/Nathan Kil
Producer: Norm Felker
Audio Post Company: Sonic Union
Executive Producer: Justine Cortale
Producer: Pat Sullivan
Mix Engineer: Steve Rosen
Published: February, 2018
Busch beer is launching a new set of TV commercials with creative partner Deutsch, the Busch Guy is back! The spots continue to build equity for Busch around the Busch Guy and the perfect spot to crack open a crisp, cold, refreshing can of Busch—the great outdoors.
The new effort, launched in mid-February, is unmistakably Busch and features some of the brand’s iconic marketing assets including the ‘stream pull’ and ‘BUSCHHHHH’ can crack. The Busch Guy was introduced in 2017 in the brand’s first ever Super Bowl spot.