Byblos Bank - Deyman Fi Lebnene Haddak - 2012 by Fortune Promoseven Beirut for Byblos Bank

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Byblos Bank - Deyman Fi Lebnene Haddak - 2012

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Industry Banking & Financial Services
Media Film
Market Lebanon
Agency Fortune Promoseven Beirut
Released November 2012

Awards

Mena Cristal Awards 2013
Arabic Culture Arabic Culture Sapphire (Silver)

Credits & Description

Wherever you are in Lebanon, there's always a Lebanese by your side.
Live with optimism
Inspired by this simple yet very strong reality, Byblos Bank's new advertising campaign features several daily life situations in which Lebanese demonstrate solidarity, spontaneously and sincerely. Through the warmth of a father proudly talking to his son about Lebanon, we witness how solidarity makes life in our country so irresistible and how it gives us good reason to be optimistic despite the challenges we face.

Campaign: Corporate Byblos: There is a Lebanese by your Side
Advertiser: Byblos Bank
Agency: FP7, Lebanon