NAILGUN by Suzumuchi for Bygma

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NAILGUN

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Industry Retail, Distribution & Rental companies
Media Film
Market Denmark
Agency Suzumuchi
Production Roadmap Institute
Director Thomas Vinterberg
Creative Director Frederik Bierfreund
Art Director Johan Bryld
Copywriter Peter Bendixen
Producer Martin Elley
Editor Steffan Mørck
Released March 2011

Credits & Description

Title: The nail gun
Category: Retail Stores
Advertiser: BYGMA
Product/Service: DIY STORE
Agency: SUZUMUCHI
Production Company: ROADMAP INSTITUTE, Klampenborg, DENMARK
Date of First Appearance: Mar 28 2011
Chief Creative Officer: Frederik Bierfreund/Kasper Bach/Martin Elley
Creative Director: Frederik Bierfreund
Copywriter: Peter Bendixen
Art Director: Johan Bryld
Agency Producer: Martin Elley
Producer: Martin Elley
Director: Thomas Vinterberg
Editor: Steffan Mørck
Post Production: Steffan Mørck
Cameraman: Charlotte Bruus
Account Manager: Cathrine Ellebjerg
Planner: Frederik Bierfreund
Cinematographer: Charlotte Bruus
Editing Company: Welcome Post Production
English Description
We are at a DIY store which has historically catered to the professional part of the market. We see a very average non-professional customer, who seems a bit out of his element, looking at two different nail guns. As the very helpful and service oriented salesman approaches him, he carefully asks what the difference is between these two nailguns. The salesman then proceeds to demonstrate the difference in a warm and helpful tone, thus proving, that just because the store is the biggest supplier to the professional builders of Denmark, doesn't mean in any way that you should be afraid of shopping there. Of course their experience servicing the professionals means that they can do a little more than normal DIY stores, which is demonstrated in the way he explains the difference of the two Nailguns.