|Agency||Jung Von Matt/Alster Hamburg|
|Production||Tony Petersen Film|
|Effie Awards 2011|
Credits & Description
Mercedes-Benz is one of the most established automotive brands in the world, known for its comfortable and spacious cars. With the ever-increasing importance placed on environmental protection, however, Mercedes-Benz needed to refocus its efforts. In 2008, BlueEFFICIENCY was launched, standing for all the fuel and energy saving technology in the Mercedes-Benz family. Competition in this domain is fierce, with both Volkswagen and Toyota dominating the rankings of environmental friendliness.