Mercedes-Benz: Next Revolution by Jung Von Matt/Alster Hamburg for Mercedes-Benz

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Mercedes-Benz: Next Revolution

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Industry Cars
Media Film
Market Germany
Agency Jung Von Matt/Alster Hamburg
Director Tomas Jonsgården
Producer Carlo Walther
Production Tony Petersen Film
Released March 2010

Awards

Effie Awards 2011
The Winners Automotive Bronze

Credits & Description

Mercedes-Benz is one of the most established automotive brands in the world, known for its comfortable and spacious cars. With the ever-increasing importance placed on environmental protection, however, Mercedes-Benz needed to refocus its efforts. In 2008, BlueEFFICIENCY was launched, standing for all the fuel and energy saving technology in the Mercedes-Benz family. Competition in this domain is fierce, with both Volkswagen and Toyota dominating the rankings of environmental friendliness.

In 2010, the BlueEFFICIENCY campaign was launched. The aim was to increase sales of BlueEFFICIENCY vehicles by 20% in all participating countries and to raise the overall perception of Mercedes-Benz as an environmentally friendly company.

In the end, the Mercedes-Benz BlueEFFICIENCY campaign exceeded all its objectives many times over, with sales far beyond its target. Sales exceeded a minimum growth of 41% in all countries, well and truly exceeding the target of 20%.Due to the advertising campaign, Mercedes-Benz was seen as more responsible, sustainable and innovative by the end of 2010. All campaign elements contributed towards a more environmentally friendly image for Mercedes-Benz in Europe
Title "Next Revolution"
Agency Jung von Matt/Alster
City Hamburg
Agency MEC, Hamburg
Production Company: Tony Petersen Film GmbH
Advertiser Daimler AG
Brand Name Mercedes-Benz
Product Name C Class Blue Efficiency
Category Automotive
Market Europe
Country of Production Germany
Type Television
Length 60 seconds
Tagline The best or nothing
Original Tagline Das Beste oder nichts.

Director: Tomas Jonsgarden
Producer: Carlo Walther