Cabot's Film Pinocchio

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Industry Construction & Civil Engineering, Paints, Paint Brushes, Adhesives
Media Film
Market Australia
Production Fiction Films
Director Jake Robb
Released October 2017


Mobius Awards 2017
Commercials/TVC Overall Production BEST OF SHOW NOMINEE
Commercials/TVC Overall Production Mobius

Credits & Description

Advertiser: Cabot’s Australia,
Advertiser: Melbourne, VIC
Entrant/Production Company: Fiction Film Co., Footscray, VIC, Australia
Post Production Company: Fiction Film Co.
Visual FX Company: Louis Nikolovski, Melbourne
Cabot's launches "Pinocchio" cinema commercial for their Premium Woodcare range, Australia's No 1 Anti Ageing Formula.
Directed by Jake Robb and produced by Jackie Fish, the commercial follows a day in the life of Pinocchio, now 42 years old and still yearning to be a real boy. Our little wooden hero fights the visible signs of ageing with the help of Cabot's...he soldiers on, ever the optimist.
Shot by cinematographer Matt Wood the commercial was filmed over 2 days in an incredible location found by Fiona Wood at Reel Locations. Louis Nikolovski seamlessly wove the CGI elements with the live puppetry. Jason Murphy at Gas worked his magic on the soundtrack. Much thanks go to Dimitri and Michael, Emma Haarburger, Ben Morgan, Austin Haigh and Thomas Brownlow.
Special thanks to Stuart McCausland and James Fisher at Cabot's for the opportunity to make this lovely piece of work.