Easter by Saatchi & Saatchi Sydney for Cadbury Dairy Milk

Easter

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Industry Milk, Chocolate
Media Film
Market Australia
Agency Saatchi & Saatchi Sydney
Director Michael Spiccia
Executive Creative Director Damon Stapleton
Creative Director Matt Gilmour, Steve Jackson
Art Director V Wassim Kanaan
Copywriter Jon Burden, Nick Marzano
Production Good Oil
Service Agency Fin Design and Effects
Released March 2013

Credits & Description

This Sunday, Cadbury will release its new Easter TVC, developed by Saatchi & Saatchi, Sydney, which will bring the Cadbury Easter Bunny to life.
In the latest chapter of Cadbury's Joyville story, the secret behind the true Easter Bunny is
finally revealed, once and for all - that he comes from Joyville.
Ben Wicks, general manager marketing (Chocolate) Kraft Foods, hopes the exciting new TVC will deliver the magic of Easter to Australian homes.
Says Wicks: "Easter is a magical time of giving, and the Easter Bunny has been symbolic of this joyful event for generations of Australians. We hope that this playful journey with the Cadbury Easter Bunny as he delivers his Cadbury Easter treats will bring a smile to many faces, and a sense of anticipation."
Title: EASTER BUNNY
Category: Food
Client: Mondelez International
Agency: Saatchi & Saatchi, Sydney
Production: Good Oil
Country: Australia
Director: Michael Spiccia
Executive Creative Director: Damon Stapleton
Creative Director: Matt Gilmour
Creative Director: Steve Jackson
Art Director: V Wassim Kanaan
Copywriter: Nick Marzano
Copywriter: Jon Burden
Post production: Fin Design
Digital: Visual Jazz
Media: Carat
PR: AMPR
Saatchi & Saatchi:
Group Business Director â Catherine Harris
Senior Business Director â Brent Kerby
Senior Business Manager â Greer Robinson
Senior Producer â Llew Griffiths
Good Oil:
Director: Michael Spiccia
Executive Producer: Juliet Bishop
DOP Crighton Bone
Editor Peter Schiberras
Art Director Annie Beauchamp
Fin Design
Post Production: Fin Design
VFX Supervisor â Nick Ponzoni
Post Producer â Billy Becket