Cadbury: Share The Joy - Rhythm by DDB Auckland for Cadbury Dairy Milk

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Cadbury: Share The Joy - Rhythm

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Industry Dairy products & Eggs, Milk, Chocolate
Media Film
Market New Zealand
Agency DDB Auckland
Director Chris Graham
Creative Director Dave Brady
Art Director James Conner
Copywriter Christie Cooper, Joe Hawkins, Andy Robilliard
Producer Neil Stichbury, Chloe Sutherland
Editor Alex O’Shaughnessy
Released May 2011

Credits & Description

The next TV ad in the Share The Joy campaign shows the progression of the piece of music that will be made entirely from the sounds of New Zealand's joy.


We've used some of the sounds collected at Share the Joy events and combined them with others uploaded onto the website, then used them to create drumbeats that make up a rhythm for the song.

Category: Confectionery & snacks
Client: Kraft Foods NZ
Agency: DDB Group New Zealand
Country: New Zealand
Director: chris graham
Creative Director: Dave Brady
Copywriter: Andy Robilliard
Copywriter: Christie Cooper
Art Director: James Conner
Copywriter: Joe Hawkins
Producer: Chloe Sutherland
Producer: Neil Stichbury
Account Director: Vanya Piacun
Editor: Alex O’Shaughnessy