Cadbury Film Last Stand by The Hive Toronto

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Last Stand

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Industry Chocolate
Media Film
Market Canada
Agency The Hive Toronto
Creative Director Simon Creet
Production Blacklist
Director Saiman Chow
Producer Jennifer Cursio
Released October 2012

Credits & Description

Category: Confectionery & snacks
Brand: Kraft Canada
Agency: The Hive, Toronto
Country: Canada
This Halloween, Screme Eggs have risen and theyâre hungry for one thing â their Easter brethren. To launch this new green goo-filled seasonal treat, The Hive waged a Goopocapalyse â an epic battle between good and evil eggs told through long-format horror movie-esque videos, Goo News reports and Facebook.

Category: Confectionery & snacks
Client: Kraft Canada
Agency: The Hive, Toronto
Production: Blacklist, New York
Country: Canada
Director: Saiman Chow
Creative Director: Simon Creet
Producer: Jennifer Cursio
Associate CD / Copywriter: Jess Willis
Associate CD / Art Director: Paul Parolin