Cafe Amazon Film : "Drive Awake" application by Proximity Bangkok

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: "Drive Awake" application

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Industry Coffee, Tea, Breakfast Drinks, Software & Multimedia Productions, SaaS
Media Film
Market Thailand
Agency Proximity Bangkok
Executive Creative Director Suthisak Sucharittanonta
Art Director Anuwat Nitipanont, Kantapon Metheekul Bbdo Proximity Thailand
Copywriter Piyakan Sirichankachorn
Producer Benjawan Sengtee, Sukontha Jantawong
Account manager Tanyawan Wongapichart
Released May 2013

Credits & Description

"Drive Awake"The World's First Mobile Application that helps wake up drowsy drivers by using advanced eye and face tracking technology to analyze driver sleepiness while they are behind the wheel.Cafe Amazon is the largest coffee chain in Thailand and known as the traveler's buddy with 650 coffee stops at gas stations nationwide, helping to keep travelers and drivers fresh and awake during their journeys. Cafe Amazon wanted to find a way to help their traveler buddies to arrive at their destinations safely no dozing off, no accidents.
Agency : BBDO Proximity Bangkok
Café Amazon decided to be the traveler's buddy on the road. Turn the drivers' Smartphone into sleepiness trackers and alarms!
Category: Drinks, non-alcoholic
Client: Café Amazon
Country: Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta
Creative Director: Anuwat Nitipanont
Art Director: Anuwat Nitipanont
Art Director: Kantapon Metheekul
Copywriter: Piyakan Sirichankachorn
Producer: Benjawan Sengtee
Producer: sukontha jantawong
Group Account Director: Thitinut Hirunprueck
Account manager: tanyawan wongapichart