Cafe Coffee Day Film SIT DOWN by Creativeland Asia

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SIT DOWN

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Industry Cafe
Media Film
Market India
Agency Creativeland Asia
Director Ram Madhvani
Executive Creative Director Anu Joseph, Vikram Gaikwad
Creative Director Huzefa Kapadia
Art Director Pooja Jadav, Sanket Avlani
Copywriter Sajan Raj Kurup, Akhsay Rajpurohit
Producer Manoj Shroff
Account Supervisor Jeenal Patel
Editor Komal Ranjan
Released December 2012

Credits & Description

Advertiser: CAFE COFFEE DAY
Agency: CREATIVELAND ASIA
Category: Restaurants & Fast Food Outlets
Copywriter: Akhsay Rajpurohit
Account Supervisor: Jeenal Patel
Art Director: Pooja Jadav
Cinematographer: Priya Sethi
Director Of Photography: Priya Sethi
Editing Company: Pixion
Chief Creative Officer: Sajan Raj Kurup
Executive Creative Director: Vikram Gaikwad
Executive Creative Director: Anu Joseph
Creative Director: Huzefa Kapadia
Agency Producer: Jay Gala
Editor: Komal
Producer: Manoj Shroff
Music: Mikey Mcleary
Director: Ram Madhvani
Art Director: Sanket Avlani
Post Production: Pixion
Copywriter: Sajan Raj Kurup

Brief Explanation
The TVC intelligently combines two opposing cultures. The café space and the social media space. The story shows how a bunch of youngsters started a movement call sit-down by self-recording videos across various CCDs across the country to the self-anthem and then posting it via various avenues on social media. The central message being to stop protesting or standing up against things, and instead sit-down talk over a cup of coffee and find a way forward. O