Calgary Drop-In & Rehab Centre Society Film Lives Begin by KARO GROUP INC

Lives Begin

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Industry Charities, Foundations, Volunteers
Media Film
Market Canada
Creative Director Joe Hospodarec
Art Director Sara Borowski
Production Redline Interactive
Director Christopher Petry
Released November 2015

Credits & Description

Category: Public Interest, NGO
Media: Film
Brand: Calgary Drop-In & Rehab Centre Society
Agency: Karo
Geo: Canada
Advertising Agency: Karo Group, Calgary, Canada
Creative Director: Joe Hospodarec
Art Director: Sara Borowski
Director: Christopher Petry
Production Company: Redline Interactive
Published: November 2015
The Calgary Drop-in & Rehab Centre is a local non-profit organization that has been serving Calgary for over 50 years. Often referred to as ‘The DI’, it is the largest organization of its kind in North America. In order to bring in donations during the holiday season and create awareness about homelessness, our team created a compelling multimedia strategy centered around a powerful video. This approach tackled the societal issues and misconceptions surrounding people experiencing homelessness. The result was a large increase in donations, even though the city was experiencing a heavy economic downturn in the province.