California Lottery Film Triple the Feeling by David&Goliath

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Triple the Feeling

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Industry Lottery & Gambling
Media Film
Market United States
Agency David&Goliath
Chief Creative Officer Bobby Pearce
Associate Creative Director Chris Deninno, Tushar Date
Creative Director Greg Buri, Raul Garcia, Shane Griffin
Production Serial Pictures
Director Bruce St. Clair
Released March 2018

Credits & Description

Category: Gaming
Media: Film
Alternative title: Triple Jackpot Scratchers
Brand: CA Lottery
Brand: California Lottery
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Bobby Pearce
Creative Director/Copywriter: Greg Buri
Creative Director/Art Director: Raul Garcia
Associate Creative Director (Copywriter): Chris DeNinno
Associate Creative Director (Art Director): Tushar Date
Associate Head of Strategy: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Juliet Diamond
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Yenia Paez
Associate Business Affairs Manager: Travis Kohler
Managing Director: Robin Osborne
Account Director: Janet Wang
Account Executive: Sarah Cohen
Account Coordinator: Alexis Niekamp
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Digital Producer: Noah Luger
Digital Producer: Kyle Stein
Senior Digital Art Director: Tim Hagan
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Serial Pictures
Directors: Bruce St. Clair
Director of Photography: Greig Fraser
Founding Partner/Executive Producer: Violaine Etienne
Executive Producer: Timory King
Head of Production: Jennifer Gee
Line Producer: Joshua Goldstein
Editorial House: Spinach
Editor: Patric Ryan (from Whitehouse)
Assistant Editor: Nicole Stewart
Producer: Patricia Gushikuma
Executive Producer: Jonathan Carpio
Telecine: Adam Scott
Colorist: The Mill
Visual Effects Studio: JAMM
VFX Supervisor/Lead Compositor: David Hernandez
Flame Artist: Brian Hajek
Executive Producer: Asher Edwards
Producer: Ashley Greyson
Production Coordinator: Justine Pregler
Music: Allan Rayman
Mix House: Margarita Mix
Sound Mixer/Engineer: Nathan Dubin
Digital Production Company: Los York
Creative Director: Shane Griffin
Executive Producer: Garrett Braren
Producer: Christian López
Animator: Drake Welsh
Published: March 2018
Synopsis:
LA-based David&Goliath has created a new campaign, “Triple The Feeling,” for California Lottery’s Triple Jackpot Scratchers that just might have people seeing, and winning, in threes.
Based on the fact that each Triple Jackpot Scratchers ticket has three top jackpot prizes, instead of one like all other Scratchers tickets, “Triple The Feeling” brings to life the idea of three times the winnings, excitement and anticipation across every touchpoint of the campaign.
Kicking off the integrated campaign is a :60 film that encapsulates the feeling of playing for three top prizes versus one. It starts with a man exiting a convenience store, fresh off the purchase of a Triple Jackpot Scratchers ticket. After pulling out a coin to start scratching, he suddenly multiples into three versions of himself – one for each of the three jackpots found on the ticket. Overtaken by the prospect of tripling his win, he breaks into dance and spreads his joy to others as he journeys throughout the city.
To help bring the film to life D&G enlisted renowned European director, Bruce St. Clair, for his distinct, story-driven directorial style, along with Director of Photography Greig Fraser who was behind the camera for Star Wars: Rogue One, Zero Dark Thirty, and who received an Academy Award nomination in 2017 for Best Cinematography for his work on the film Lion.
The dance sequence was choreographed by Fatima Robinson, recently named one of the “100 Most Creative People in Entertainment” by Entertainment Weekly. Fatima has been the choreographer behind many of the most memorable moments in dance entertainment and worked with artists including Prince, Rihanna, Pharell, and Black Eyed Peas, to name a few. The dance choreography syncs beautifully with the music by rising artist Allan Rayman, who recently received a Juno Award nomination for Breakthrough Artist of the Year at the Juno Awards of 2018, and whose second album Roadhouse 01 dropped in February and is already receiving critical acclaim.