California Milk Processor Board Film BATTLE by Grupo Gallegos

BATTLE

Pin to Collection
Add a note
Industry Dairy products & Eggs, Milk
Media Film
Market United States
Agency Grupo Gallegos
Director Armando Bo, Luciano Podcaminsky, Andres Salmoyraghi E Alice Gomes
Creative Director Saul Escobar Associate, Curro Chozas - Acd
Producer Alejandro Rossi Bunge, Patricio Alvarez Casado
Account Supervisor Kymberly Spector Account Director
Editor Patricio Pena
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Savoury Foods Silver

Credits & Description

Type of entry: Product & Service
Category: Savoury Foods
Advertiser: CALIFORNIA MILK PROCESSING BOARD
Product/Service: MILK
Agency: GRUPO GALLEGOS HUNTINGTON BEACH, USA
Chief Creative Officer: Pablo Buffagni
Creative Director: Saul Escobar/Curro Chozas - Acd
Agency Producer: Carlos Barciela/Director/Broadcast Production And Maria Elena De La Noval - Producer
Account Supervisor: Kymberly Spector Account Director
Producer: Patricio Alvarez Casado (Ep)/Alejandro Rossi Bunge
Director: Armando Bo/Andres Salmoyraghi
Editor: Patricio Pena
Sound Engineer: Gonzalo Ugarteche
Post Production: Mariano Olivari - Post Producer
Animation: Cristian Morales And Franco Bittolo - Supervisor Post Fx
Account Manager: Montse Barrena Group Director Marketing Solutions
Planner: Luis Miranda Assoc. Planning Director And Danny Gonzalez Strategic Planner
Director Of Photography: Victor Gonzalez
Brief Explanation
A young boy dreams of a fantastic battle of positivity, in which opposing armies execute grandiose strategies to make the foe's population happy. At the end, we discover that a glass of milk is what helped make the dream become positive, helping the boy sleep better at night.