Call of Duty Film The Vet and the n00b: Trash Talk by 72andSunny Los Angeles

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The Vet and the n00b: Trash Talk

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Industry Video Games/Consoles, Games
Media Film
Market United States
Agency 72andSunny Los Angeles
Executive Creative Director Glenn Cole
Creative Director Bryan Rowles, Jason Norcross
Production Pony Show Entertainment
Director Peter Berg
Copywriter Walter May
Producer Jonathan Gribetz, Susan Kirson
Editor Rich Orrick @ Spot Welders
Released August 2011

Awards

One Show 2012
One Show Online Branded Entertainment / Long-form Bronze

Credits & Description

Category: Viral Film
Advertiser: ACTIVISION PUBLISHING
Product/Service: CALL OF DUTY: MODERN WARFARE 3
Agency: 72ANDSUNNY
Production Company: PONY SHOW ENTERTAINMENT, Los Angeles, USA
Chief Creative Officer: Glenn Cole
Executive Creative Director: Glenn Cole
Creative Director: Jason Norcross/Bryan Rowles
Copywriter: Walter May
Agency Producer: Sam Baerwald/Angelo Ferrugia/Dan Ruth
Producer: Jonathan Gribetz/Susan Kirson
Director: Peter Berg
Editor: Rich Orrick
Music: Ac/Dc Shoot To Thrill
Account Manager: Evin Shutt/Jen Marvin
Director Of Photography: Tobias Schliessler
EditingCompany: Spotwelders
Account Manager: Evin Shutt/Jen Marvin
Director Of Photography: Tobias Schliessler
Editing Company: Spotwelders
Other Credits: Visual Effects: Kilt/Digital Domain/Ring Of Fire/Spatial Harmonics

English Description
The launch of Call of Duty: Black Ops in 2010 established Call of Duty as the most popular and successful video game franchise in the world. Our mission for Call of Duty: Modern Warfare 3, the latest installment of the franchise, was to make it the biggest entertainment launch of all time. Our game plan was to stoke the 25 million core fans with new experiences. Recruit newcomers with entertainment that made the game more accessible. And crush the competition with scale.

Trash Talk was cut from behind the scenes footage shot while shooting the marque spot the Vet & the n00b.