Calvo Film THEY KNOW IT by McCann Madrid

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THEY KNOW IT

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Industry Canned Food
Media Film
Market Spain
Agency McCann Madrid
Director Dionisio Naranjo
Executive Creative Director Jon Lavín
Creative Director Raquel Martinez
Art Director David Valgañón
Copywriter Mercedes Lucena
Producer Guzmán Molin- Pradel
Account Supervisor Lucia Guinea
Released May 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Savoury Foods Bronze

Credits & Description

Type of entry: Product & Service
Category: Savoury Foods
Advertiser: CALVO
Product/Service: CALVO TUNA
Agency: McCANN ERICKSON Madrid, SPAIN

Chief Creative Officer: Monica Moro
Executive Creative Director: Raquel Martinez/Jon Lavin
Creative Director: Raquel Martínez
Copywriter: Mercedes Lucena
Art Director: David Valgañón
Agency Producer: Martín Beilin ("los Producers")
Account Supervisor: Lucía Guinea
Advertiser's Supervisor: Eva Cuetos/Ana Oroz
Producer: Guzmán Molin- Pradel
Director: Dionisio Naranjo
Post Production: Wind/Israel Fornés/Free Your Main
Account Manager: Alejandra Sierra
Brief Explanation
This campaign argues that we give mothers the recognition that they deserve, highlighting their almost sixth-sense like ability of detecting any deception. We know how it is, so we wouldn't say that Atun Claro Calvo was our best tuna if we didn't really mean it.