Samsung: LAST LEAF by Cheil Seoul for Samsung

Adsarchive » Film » Samsung » Samsung: LAST LEAF

Samsung: LAST LEAF

Pin to Collection
Add a note
Industry Photo & Video Cameras, Accessories
Media Film
Market South Korea
Agency Cheil Seoul
Released September 2010

Awards

Spikes Asia 2011
Film Craft Craft: TV Silver

Credits & Description

LAST LEAF
Advertiser SAMSUNG ELECTRONICS
Product CAMERA NX SERIES
Entrant CHEIL WORLDWIDE Seoul, KOREA
Type of Entry: Craft: TV
Category: Animation
Title: LAST LEAF
Advertiser/Client: SAMSUNG ELECTRONICS
Product/Service: CAMERA NX SERIES
Entrant Company: CHEIL WORLDWIDE Seoul, KOREA
Advertising Agency: CHEIL WORLDWIDE Seoul, KOREA
Creative Credits
Production Company: CHEIL WORLDWIDE Seoul, KOREA
Name Company Position
Joungrack Lee Chief Creative Officer
Thomas Hongtack Kim Executive Creative Director
Thomas Hongtack Kim Creative Director
Keyjo Lee/Seongyeon Son Art Director
Nadeem Mazen/Ali Mohammad Production Designer
Brief Explanation:
This music video is the first "toast-based" stop-motion animation. The visual is a description of extensive animating sessions since 2430 pieces of toast at a rate of 15 pieces of toast per second to make this music video with nx100. Each pieces of toast has the image of autumn setting and illustration looking out of a children's book. It features warm hearted story of OK Go's latest single, "Last Leaf."