Campaign Against Living Miserably (CALM) Film Project 84 by adam&eveDDB London

Project 84

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Industry Charities, Foundations, Volunteers
Media Film
Market United Kingdom
Agency adam&eveDDB London
Released March 2018

Credits & Description

Media: Interactive
Category: Charities & appeals
Client: CALM
Agency: adam&eveDDB London
Country: United Kingdom
Published: March 2018
The statistics are shocking. Every two hours a man in the UK takes his own life. Male suicide and mental health is a big issue that can’t be ignored any longer. It’s unacceptable that so many men are dying from suicide on a daily basis, yet so few people are talking about it. To stop people in their tracks, make them pay attention and inspire much needed conversation and action around suicide, we partnered with the internationally renowned artist, Mark Jenkins, and his collaborator Sandra Fernandez, to create 84 individual sculptures. Friends and family members of the deceased helped in the creation process of the figures. Each one, a poignant reminder of a real life lost and a call to society to come together and ultimately take a stand against male suicide. Visit the sculptures on ITV’s Buildings on London's Southbank Promenade from 26th March. #Project84