Campaign Against The Return Of The Marcoses To Malacañang (Carmma) Film Archimedes Trajano by TBWA\santiago Mangada Puno

Archimedes Trajano

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Industry Human Rights
Media Film
Market Philippines
Agency TBWA\santiago Mangada Puno
Chief Creative Officer Melvin Mangada
Associate Creative Director Nolan Fabular
Executive Creative Director Melvin Mangada
Creative Director Bryan S. Siy
Art Director Melvin Mangada
Copywriter Bryan S. Siy
Released December 2016

Awards

ADFEST 2018
Film Lotus BROADCAST SUB-CATEGORIES: PUBLIC SERVICES & CAUSE APPEALS Bronze

Credits & Description

Client: The Campaign Against The Return Of The Marcoses To Malacanang Or Carmma
Agency: Tbwa\Santiago Mangada Puno Makati City, The Philippines
Entrant: Tbwa\Santiago Mangada Puno Makati City, The Philippines
Idea Creation: Tbwa\Santiago Mangada Puno Makati City, The Philippines
Production: Hows Everything Makati City, The Philippines
Associate Creative Director \ Post Supervisor: Nolan Fabular (Tbwa\Santiago Mangada Puno)
Executive Creative Director: Melvin M. Mangada (Tbwa\Santiago Mangada Puno)
Chief Creative Officer: Melvin M. Mangada (Tbwa\Santiago Mangada Puno)
Creative Director: Bryan S. Siy (Tbwa\Santiago Mangada Puno)
Copywriter: Bryan S. Siy (Tbwa\Santiago Mangada Puno)
Art Director: Melvin M. Mangada (Tbwa\Santiago Mangada Puno)
Agency Producer: Sunny Lucero (Tbwa\Santiago Mangada Puno)
Director: Emilie Batard (Tbwa\Santiago Mangada Puno)
Editor: Kiko De Dios (Tbwa\Santiago Mangada Puno)
Sound Designer: Luis Alcantara (Tbwa\Santiago Mangada Puno)
Camera/Assistant Director: Hann Marcelino (Tbwa\Santiago Mangada Puno)
Brief Explanation
Martial Law is the darkest chapter in Philippine history. Thousands of young men and women were abducted and killed. But the Millennials in the Philippines, comprising 46% of the voting population, know nothing about it. Because they were not born yet when it happened. And their school textbooks omitted facts about human rights violation during Martial Law.
So history will not repeat itself, Campaign Against the Return of the Marcoses to Malacañang (CARMMA), needed to educate the Millennial.
We told the stories of young people killed during Martial Law,
to petition the government to revise the textbooks and include
historical truths about the atrocities during Ferdinand Marcos regime.
We brought back from the dead a victim of Martial Law to tell his
story. His name is Archimedes Trajano, a 21-year old
young man who was abducted, tortured and killed in 1977.