Campari Film CAMPARI 150? by

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Industry Liquor
Media Film
Market Brazil
Director Dan Reis
Creative Director Danilo Corci, Sergio Stefano
Art Director Eduardo Philip Rodolfi, Mauro Bellucci
Copywriter Sidnei Freitas, Gustavo Custódio, Thiago Klein
Account Supervisor Carol Lara, Felipe Avila
Production Dan Reis
Released December 2010

Credits & Description

Category: Integrated Film
Product/Service: CAMPARI
Production Company: DAN REIS, Vila Matilde, BRAZIL
Date of First Appearance: Apr 15 2010
Creative Director: Danilo Corci/Sergio Stefano
Copywriter: Sidnei Freitas/Gustavo Custódio/Thiago Klein
Art Director: Mauro Bellucci/Philip Rodolfi
Agency Producer: Gabriela Franco/Priscila Lapa/Julia Soares Ramos
Account Supervisor: Carol Lara/Felipe Avila
Director: Dan Reis
Planner: Fernando Trovões
Media placement: Internet - - 29 July 2010
Media placement: TV - - 18 December 2010
English Description
On its 150th anniversary, Campari showed a great need to rejuvenate its communication and encourage new experimentations.
Since Campari is a very unique drink, we went around Brazil to find 150 different incredible people who happened to be Campari fans. They all have the most unusual professions and hobbies as well. 150 short films were produced and put in a 7-hour web documentary which portraits several “tribes”. We believe this reassures the democratic character of Campari. Before it was showed on TV, the Campari ad had got nearly one million viewers on Youtube.