Canadian Breast Cancer Foundation/ CIBC Film Woman by Idea Studio Toronto


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Industry Against Cancer
Media Film
Market Canada
Agency Idea Studio Toronto
Director Michael Haldane
Creative Director Bruce Sinclair
Copywriter Adrienne Annau
Producer Oliver Van Beek
Account Supervisor Marlene Hore, Roy Levine
Editor Ross Birchall @ Bijou Editorial
Released February 2013

Credits & Description

Category: Fundraising & Appeals
Advertising campaign: WOMAN
Agency Producer: Ann Rubenstein
Editing Company: Bijou Editorial
Copywriter: Bruce Sinclair
Art Director: Bruce Sinclair
Creative Director: Bruce Sinclair
Music: Glory Box
Planner: Marilyn Sherman
Director: Michael Haldane
Music: Portishead
Planner: Twenty6two
Copywriter: Adrienne Annau
Account Supervisor: Marlene Hore
Editor: Ross Birchall
Account Supervisor: Roy Levine
Producer: Oliver Van Beek
Sound Design/Arrangement: Vapor Music
Director Of Photography: Todd Duym

Brief Explanation
Produced for the Canadian Breast Cancer Foundation, this new and unique PSA campaign was designed to let women know that there is actually something they can do to help lower their risk of breast cancer.The insight is all about getting out of your comfort zone and trying new things. Why? Because research shows that when you’re feeling good, you make healthier choices. No judgement, no need to be perfect. It’s a celebration of being a woman and permission to take the time to do what you want to do.