|Industry||Beers and Ciders|
|Chief Creative Officer||Scott Nowell|
|Creative Director||Scott Dettrick|
|Senior Copywriter||Andrew Fraser|
|Production||The Sweet Shop|
Credits & Description
In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign via The Monkeys, that asks Australians if they are over beer. Created by The Monkeys, 'The Big Question' carries on the brand's marketing strategy, Over Beer, which continues to see success as it enters its seventh year.