Canadian Tire Film First Skate by Leo Burnett Toronto

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First Skate

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Industry Sports Teams & Events, Online Retail & E-stores
Media Film
Market Canada
Agency Leo Burnett Toronto
Chief Creative Officer Judy John
Art Director Logan Gabel
Copywriter Graeme Campbell
Production Soft Citizen
Director Mark Molloy
Released January 2018

Credits & Description

Category: Automotive
Media: Film
Brand: Canadian Tire
Agency: Leo Burnett
Geo: Canada
Advertising Agency: Leo Burnett, Canada
Chief Creative Officer / Chief Executive Officer: Judy John
General Creative Directors: Anthony Atkinson, Paul Giannetta
Art Director: Logan Gabel
Copywriter: Graeme Campbell
Social Copywriter: Jason Soy
Social Art Director: Lucyed Hernandez
SVP / Executive Producer: Franca Piacente
French Producer: Josee Lalonde
Group Account Director: Gail Dhruv
Account Supervisor: Kim Laser
Account Executive: Dorota Wierzbicki
Planning Directors: Taylor Smith, Mike Coulson
Director: Mark Molloy
2nd Unit Director: Zach Lowry
Production Company: Soft Citizen
Executive Producer: Eva Preger, Link York, Rob Burns
Line Producer: Ed Callaghan
DoP: Adam Arkapaw
Editing Facility: Rooster Post Production
Editorial Producer: Melissa Khan
Editor: Michelle Czukar
Assistant Editor: Mikaela Bodin
Colour Facility: Company 3
Colourist: Tom Poole
Special Effects / Finishing: A52 / LA
Audio House: Pivot
Audio Producer: Guy Amitai
Published: January 2018
Synopsis:
Everyone deserves the chance to play. It doesn’t matter who you are or where you’re from. Because in this country, we all play for something greater than ourselves. #WeAllPlayForCanada