Canadian Tourism Commission Film Keep Exploring: 35 Million Directors by DDB Vancouver

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Keep Exploring: 35 Million Directors

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Industry Destinations (Countries & Places)
Media Film
Market Canada
Agency DDB Vancouver
Creative Director Cosmo Campbell, Dean Lee
Art Director John Larigakis
Editor Don Macdonell
Production JMB Post
Production N/a
Released November 2012

Credits & Description

The Canadian Tourism Commission invited Canadians to capture their country on film. The resulting footage was used by DDB, Vancouver to create an anthemic video inviting travellers around the world to visit Canada.
Category: Travel, transport & tourism
Client: Canadian Tourism Commission
Agency: DDB Canada, Vancouver
Production: N/A
Country: Canada
Creative Director: cosmo campbell
Creative Director: Dean Lee
Art Director: John Larigakis
Associate CD / Copywriter: Neil Shapiro
Agency Producer: Dana Rudelier
Account team: Michelle Kitchen
Account team: Kelly-Anne Davis
Strategist: Natalie Godfrey
Post Production Facility: JMB Post
Editor: Don Macdonell
Online Editor: Randy Egan
Animator / Animation Company: Daniel Pruger
Audio House: GGRP
Colourist: Randy Egan
Brief Explanation
The 35 Million Directors project invited Canadians to upload their videos of Canada to help us show the world what a visit to Canada is really like. Our final video is made up entirely of footage uploaded by Canadians to our site. The spot showcases real Canadian experiences from across the country from the points of view of real Canadians and was finished in 8 languages.