Canal+ Film CANAL Classico by BETC

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CANAL Classico

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market France
Agency BETC
Executive Creative Director Stephane Xiberras
Creative Director Eric Astorgue
Art Director Guillaume Fouquere
Copywriter Danae Bilheude
Production Rita
Director Stephen Cafiero
Released February 2018

Credits & Description

CLIENT: CANAL+
CLIENT MANAGEMENT: Mathilde VILLETTE, Jordane DE VILLARET, Gauthier LAPEYRONNIE
AGENCY: BETC
AGENCY MANAGEMENT: Guillaume ESPINET, Valentin BECK, Thibault CUISINIEZ, Pierre-Alain MOREAU
EXECUTIVE CREATIVE DIRECTOR: Stéphane XIBERRAS
CREATIVE DIRECTOR: Eric ASTORGUE
ART DIRECTOR: Guillaume FOUQUERE
DIGITAL ART DIRECTOR: Guilaume SIMONNEAU
COPYWRITER: Danae BILHEUDE
DIGITAL COPYWRITER: Charles BARRAUD
TRAFFIC: Elodie DIANA
PRINT PRODUCTION: Sarah BELHADJ
TV PRODUCER: Coumba FALL
PRODUCTION COMPANY: RITA
SOUND PRODUCTION: LGM
DIRECTOR: Stephen CAFIERO
Published: February 18 2018
Synopsis:
This year again, the Classico (Olympique de Marseille VS Paris Saint Germain) will be broadcast live and exclusively on Canal+ on Sunday, February 25th at 9pm.
BETC and Canal+ suggest an unexpected explanation for all those incomprehensible missed moves during the football games: what if it was all due to the supporters’ passion?
This original and off-the-wall film shows a PSG and an OM supporter in front of their TV-screens, taking turns in trying to influence the game by sticking pins in voodoo dolls.
A dedicated website launched at the same time lets supporters join the experience and sting a virtual doll of the rival team. Unsurprisingly, the football mad and feisty French are going for it and before the actual game there is now a competition going on online, competing which doll gets pinned the most.