Canal+ Film IPHONE by BETC Euro Rscg Paris

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Industry TV Channels/Radio Stations and Programmes
Media Film
Market France
Agency BETC Euro Rscg Paris
Director Gary Romano, Gary De The Glue Society
Executive Creative Director Mr. Stéphane Xiberras
Art Director Raphael Halin
Copywriter Benjamin Sanial
Producer Gaspard Chevance, Julien Sanson
Account Supervisor Raphael De Andreis
Production Moonwalk
Released June 2010

Credits & Description

Category: Publications & Media
Advertiser: CANAL +
Product/Service: TV CHANNEL
Production Company: MOONWALK FILMS, Paris, FRANCE
Date of First Appearance: Jun 7 2010
Executive Creative Director: Stéphane Xiberras
Copywriter: Benjamin Sanial
Art Director: Raphaël Halin
Agency Producer: Fabrice Brovelli
Account Supervisor: Raphael De Andreis
Producer: Gaspard Chevance/Julien Sanson
Director: The Glue Society/Gary
Sound Design/Arrangement: Christophe Caurret
Post Production: Nolwenn Hajo For Nightshift

English Description
The agency created a campaign that fits in with the advertising success story of Canal+: diving into the world of TV programmes with the now classic disrupting phenomenon, played out here through the characteristic functionalities of the iPhone.
In the TV ad, it is the iPhoneʼs trademark tipping to the side into landscape format that completely disrupts the romantic scene of a great Hollywood film. A couple are about to kiss, when suddenly the entire set falls over to one side.