Cancer Association Of South Africa (CANSA) Film LONELY by J. Walter Thompson Johannesburg

LONELY

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Industry Against Cancer
Media Film
Market South Africa
Agency J. Walter Thompson Johannesburg
Director Mark Strydom
Creative Director Ben Du Plessis
Art Director Keshia Meyerson, Chris Wellard, Sasha Whyte
Copywriter Steve Clayton, Julia Rutherford
Producer Byron Grant, Ksenja Miscic
Account Supervisor Diane Fraser, Annie Lazarevski
Production Hammersmith & Elephant
Released April 2011

Credits & Description

Category: Public Health & Safety
Advertiser: CANSA
Product/Service: BREAST CANCER AWARENESS
Agency: JWT JOHANNESBURG
Production Company: HAMMERSMITH & ELEPHANT, Johannesburg, SOUTH AFRICA
Date of First Appearance: Apr 17 2011
Executive Creative Director: Ben Du Plessis
Creative Director: Ben Du Plessis
Copywriter: Steve Clayton/Julia Rutherford
Art Director: Keshia Meyerson/Sasha Whyte/Chris Wellard
Agency Producer: Maggie Post/Cathy Collins
Account Supervisor: Diane Fraser/Annie Lazarevski
Advertiser's Supervisor: Lyle Nesbitt
Producer: Byron Grant/Ksenja Miscic
Director: Mark Strydom
Sound Design/Arrangement: Warren
Post Production: Aces Up Jhb
Cameraman: Motheo Mothuang
Lighting: Riaan Hanekom
Music: Library
Account Manager: Annie Lazarevski
Planner: Clive Evans/Harsha Prag
Cinematographer: Motheo Mothuang
Director Of Photography: Motheo Mothuang
Editing Company: Aces Up Jhb

English Description
We see a very lonely man. In a series of edits we see all the things that go wrong in his life because his wife is not there to look after him.

A title appears.

Title: They need you. Please check your breasts regularly.

A Cansa and the international Pink Ribbon fades up.