Cancer Council Nsw Film Sh*t Mates Don't Say by Circul8

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Sh*t Mates Don't Say

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Industry Charities, Foundations, Volunteers
Media Film
Market Australia
Agency Circul8
Director Davros El Davros
Art Director Jamie Madden
Copywriter Jamal Hamidi, David Biddle
Designer Fabien Gouby
Released November 2012

Credits & Description

Category: Charities & appeals
Brand: Cancer Council NSW
Agency: Circul8
Country: Australia
Men are 84% more likely than women, to die of preventable cancers that are common to both sexes. Thatâs around 6,900 more Australian men than women â and many of these deaths are avoidable.Why are Australian women so much better off? Itâs simple. They talk to their friends about their health and their lifestyle choices, and they pop off to the doctor if theyâre worried. They take better care protecting their skin from the sun, smoke less, drink less, eat better and exercise more. Agency: Circul8, Sydney


Youâd be hard pressed to find an Aussie bloke who talks freely about his health. But in this case, being the strong silent type isnât charming and manly â itâs dangerous.

Category: Charities & appeals
URL: http://shitmatesdontsay.com/
Client: Cancer Council NSW
Agency: Circul8
Production: Projucer
Country: Australia
Campaign file: Download campaign file
Director: Davros El Davros
Creative Director: Jamie Madden
Creative Director: Jamal Hamidi
Art Director: Jamie Madden
Copywriter: Jamal Hamidi
Copywriter: David Biddle
Designer: Fabien Gouby