Canon Film An Unforgettable Visit by Dentsu Latin America Sao Paulo

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An Unforgettable Visit

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Industry Photo & Video Cameras, Accessories, Against Cancer
Media Film
Market Brazil
Agency Dentsu Latin America Sao Paulo
Art Director Christian Faria, Raphael "PH" Almeida
Copywriter Marcelo Romko, Murilo Torezan
Production Bossa Nova
Director Georgia Guerra-Peixe (Joca)
Released December 2017

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: Canon
Agency: Dentsu
Geo: Brazil
Title: An Unforgettable Visit
Announcer: Canon Brasil
Agency: Dentsu Brasil
President: Mario D’Andrea
Creative VP: Filipe Cuvero
Head of Art: Christian Faria
Head of Copy: Murilo Torezan
Head of Innovation: Kojiro Tanoue
Art Director: Raphael "PH" Almeida
Copywriter: Marcelo Romko
Operation and Business VP: Mauro Rabello
Client Services: Patricia Campello, Márcia Uvo
Media: Gabriel Cardoso, Igor Andrade Rocha
Strategy: Flávia Spinelli, Daniel Iacobucci, Miguel Souza
RTV: Juliana D’Antino, Virginia Machado
Producer: Bossa Nova Films
Direction: Georgia Guerra-Peixe (Joca)
Executive Production: Eduardo Tibiriça, Moa Ramalho
Production Coordinator: Merilyn Salvatierra
Client Services: Priscila Miranda, Paula Alves
Client Services Assistent: Natália Wandel
Post Production Coordinator: Valquiria Pacheco
Post Production: Bossa Nova Films
Audio Producer: Cabaret
Maestro: André Henrique
Musical Production and Sound Effects: Guile Oliveira
Mixing: Gab Scatolin
Client Services: Ingrid Lopes
Client Approval: Katsuya Iseki, Tânia Abe, Flávia Costa
Published: December 2017
The way ordinary people manage to transform their lives at the end of the year. This is the message that Canon’s Christmas film wants to share. Encouraged by the concept “There are moments we keep forever”, the campaign follows the same creative and thrilling feel as the previous campaigns.
According to Tânia Abe, Marketing Supervisor of Canon Brazil, Christmas is an important time to do good and inspire people to do so. “It’s the way we work day by day at Canon and its part of our corporative philosophy, Kyosei, to live and work together for the greater good”, says Abe.
Signed by Dentsu, the film which integrates the campaign and that will be broadcasted in Brazil and several Latin American countries, Santa Claus’ visited to Hospital ITACI, Institute of Childhood Cancer Treatment, connected to Children Institute of Hospital of Clinics from University of São Paulo’s Faculty of Medicine.
Among several “old good men” that were selected, José Salomão who has been Santa Claus for 11 years accepted to be part of this surprise. During the visit, when the kids were already excited with his presence, he did something very heart touching. He began to shave his own head. Afterwards, the kids are encouraged to help him, enchanted by the attitude of that powerful and loved figure. At the end, they looked the same: all bald. That was an unexpected present.
Nothing went by unnoticed, every second was registered and eternalized with several pictures with bald Santa Claus and the children. The pictures were printed and used as decoration for the Christmas tree. To Filipe Cuvero, Creative VP of Dentsu Creative Group, “We are never really sure about the outcome when we work with genuinely exciting people. We are Always surprised with all the stories and reactions. Seeing those children’s face and Santa Claus’ sincere reaction were indescribable scenes of pure joy.”
At the end, employees, parents and doctors gave their statements about the sentimental impact of Santa Claus’ visit, specially towards the children. One of the mothers made a request: that Santa Claus’d come back the next day. “Today was so special that should be repeated. If you come back tomorrow, I’m sure it would be even more special than it was today. So, come back tomorrow.” According to Geogia Guerra-Peixe, Director of the film, “To direct this film was an exercise of love. I appreciate the whole team dedication to this job. It wasn’t easy to find a hospital and invite the children, but we succeed. During the takes, not everyone knew what was going to happen. The hospital was aware of Santa Claus’ visit and the kids believed that we were going to film an end of the year party in which the visit was the filming staff. Only Santa Claus knew that he would shave his hair and this was a great surprise for everyone.”