Canon Film Bring Your Curiosity by Leo Burnett Sydney

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Bring Your Curiosity

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Industry Photo & Video Cameras, Accessories
Media Film
Market Australia
Agency Leo Burnett Sydney
Released July 2018

Credits & Description

Media: Web Film
Category: Other
Client: Canon
Agency: Leo Burnett Sydney
Country: Australia
Synopsis:
Peter’s life-changing trip to Ethiopia.
Following the introduction of Canon’s Curiosity campaign, which saw 78-year-old Irene Zagoridis travel to Greece for the first time since childhood, the second ‘un-curious’ traveller has returned from his trip to Ethiopia. Peter, a 27 year old who had never left Australia and spends much of his time caring for his father and grandmother was the second Canon participant to embark on a journey to ‘unlock his curiosity’. Throughout his journey, Peter spent time with three Ethiopian tribes that allowed him to venture out of his comfort zone.