Society For The Prevention Of Cruelty To Animals (SPCA) Film Goth Girl by Foxp2 Cape Town

Goth Girl

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Industry Environmental & Animal Issues
Media Film
Market South Africa
Agency Foxp2 Cape Town
Executive Creative Director Andrew Whitehouse, Justin Gomes
Creative Director Andrew Whitehouse, Justin Gomes
Art Director Gareth Owen
Copywriter Wendy Moorcroft, Andrew Pearson
Production Velocity Films
Director Anton Visser
Released June 2017


Loeries Awards 2017
Television, Film And Video Communication Tv & Cinema Commercials – Up To 90s Campaign Bronze

Credits & Description

#chooseyourfamily #perfectmatch
Advertised brand: Cape of Good Hope SPCA
Advert title: The SPCA Family Swap
Advertising Agency: FoxP2, Cape Town, South Africa
Account Management: Muriel Gouws
Agency Art Director: Stefan Olivier
Agency Producer: Joshua Michael, Katherine Tripp
Brand Representative (Client): Belinda Abraham/tara Mcgovern/allan Perrins
Cinematography: Michael Cleary
Creative Director: Andrew Whitehouse, Justin Gomes
Director: Anton Visser
Editing Company: Left Post Production
Editor: Joe De Ornelas
Executive Creative Director: Andrew Whitehouse, Justin Gomes
Film Production Company: Velocity
Music & Sound Composition: Simon Malherbe (echolab)
Post Production Facility: Deliverance
Producer: Zayd Halim
Recording Studio: Theworkroom
Copywriter: Wendy Moorcroft
Release: May 2017
This hilarious campaign from the Cape of Good Hope SPCA reminds us we all have that one family member that is just a little bit off. Maybe not as off as Freddy Krueger or Hannibal Lecter, but a little bit off nonetheless. But luckily, there is a family member you can choose - a family member that won’t stay in their room all day listening to goth-techno. The SPCA also threw the question out in social media, asking people which family member they would swap out for an SPCA dog. Nic Preen, lead singer of Al Bairre, got involved and before you could say “furry little friend”, the SPCA organised a real life family swap where a Preen family member got voted out for Tucker, who then went on to be adopted. The SPCA have received an overwhelming response to the campaign with adoption rates having increased by 50% at the time of going to press.
We hope you enjoy it and join the conversation with #chooseyourfamily.