|Industry||Colleges, Universities & Education Centers|
|Agency||Cole & Weber United|
|Producer||Pete Anderson, Tasha Cronin|
|Agency||Tool Of North America|
Credits & Description
Despite tough economic times, Capella University, a for-profit co-educational university, is pushing for the very highest academic standards to help build leaders for today. It’s a tough environment for everyone; rather than pointing blame towards others, it’s time to adopt & embrace our new working situations. As part of a new campaign from creative agency Cole & Weber United, Capella wants to find solutions to create a positive impact. Directed by Matt Ogens, director of Confessions of a Superhero, the spots capture the chaos of today’s world, as seen through the lens of a crowded train station and office. The spots acknowledge that Capella can teach students about the growing responsibility of doing more with less amongst the chaos.