Capella University Film Train by Cole & Weber United, Tool Of North America


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Industry Education
Media Film
Market United States
Agency Cole & Weber United
Producer Pete Anderson, Tasha Cronin
Agency Tool Of North America
Released September 2012

Credits & Description

Despite tough economic times, Capella University, a for-profit co-educational university, is pushing for the very highest academic standards to help build leaders for today. It’s a tough environment for everyone; rather than pointing blame towards others, it’s time to adopt & embrace our new working situations. As part of a new campaign from creative agency Cole & Weber United, Capella wants to find solutions to create a positive impact. Directed by Matt Ogens, director of Confessions of a Superhero, the spots capture the chaos of today’s world, as seen through the lens of a crowded train station and office. The spots acknowledge that Capella can teach students about the growing responsibility of doing more with less amongst the chaos.
ECD: John Maxham
ACD/AD: Scott Fero
Senior Writer: Joe Gerlitz
Producer: Pete Anderson/Tasha Cronin
Business Leadership & Strategy: Britt Peterson/Mildred Grijalva/James Mackenzie
Project Management: Dee Dee Jones
Production Company: Tool