Caprabo Film BUS by *S,C,P,F... Barcelona

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BUS

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Industry Retail, Distribution & Rental companies
Media Film
Market Spain
Agency *S,C,P,F... Barcelona
Production Group Films
Released February 2001

Awards

San Sebastian Advertising Festival 2001
The winners Food Bronze Sun

Credits & Description

Context

Caprabo is a large Spanish distribution chain, strongly rooted in Catalunya and its capital Barcelona. The communication strategy for Caprabo is based on the emotional nearness of the brand to its target public, not only in terms of its local character as opposed to large foreign chains, but above all for its values of commitment to the consumer.
Philosophy/Solution

The central concept under which the institutional campaigns, product campaigns and sales promotion campaigns have been developed is "Al teu costat" (At your side).
This spot shows the promotion carried out for the 41th anniversary of the chain. In this promotion, for a specific period, Caprabo has a draw amongst its clients for a "Smart" car every day. The advertisement shows the affectionate farewell between a bus driver and a regular passenger who from on will use his new Smart given away by Caprabo
Title "Bus"
Original Title "Autobús"
Agency *S,C,P,F...
City Barcelona
Production Company: Group Films
Advertiser Caprabo
Brand Name Caprabo
Product Name Supermarket
Business Sector Retail, Distribution & Restaurants
Market Spain
Country of Production Spain
Language Spanish
Type Television
Length 30 seconds